Our Cookie Policy

This policy outlines our approach to the use of cookies and related technologies on websites within the Staysure Group, including the one you’re visiting now. This document details our cookie policy and outlines our use of them. You should view it along with our privacy policy website usage, Terms and Conditions, and Terms of Business.

What are cookies?

Cookies are small text files that hold information. Websites place them on devices like computers and mobile phone when people visit websites or use apps. They can be used for:

enabling the website to work correctly
gathering anonymous data used to report on website
marketing campaign performance
targeting adverts

The website or app that placed the cookie file can access the data they contain and allow other websites and apps to use them. Cookies do not identify you or contain sensitive information like addresses, names or payment details.

For more information about cookies visit Your Online Choices and the UK regulator, the Information Commissioner’s Office (ICO).

First and third-party cookies

Some cookies are set by the website or app you’re visiting. These are called ‘first party’ cookies. Others may be set by a third-party organisation when you use a website or app. For example, they could be set by a tool built into the website to gather data about how the website is performing, or by an advertising platform that’s used to bring visitors to the website by a marketing team.

Cookie duration

Some cookies only exist for a short period of time of a device and are automatically deleted within minutes or hours. Others last for longer. These are called ‘persistent cookies’, and some exist for years unless manually deleted. These can be used to analyse many visits to a website over time or to customise the content that’s displayed – for example to enable a login feature for existing customers.

How we use cookies at Staysure Group

We use cookies in a number of ways on our websites and our apps. Below we’ve explained how we use them and what we use them for.

Strictly Necessary Cookies

These cookies are needed to make sure our websites or apps work – for example allowing you to buy online, create an account , login to your account etc. Without them you might not be able to buy the cover or get the information you’ve asked for.

Amazon AWS – enables load balancing of servers
“Device” Cookie – Enables loading of CSS files and fonts
“EVGA” Cookie – Enables loading of CSS files and fonts
Google Test Cookie – tests if the browser accepts cookies
Optimizely – used to display content to all visitors, including sales offers, and to run split tests
Trustpilot – enables display of Trustpilot reviews within websites
Vimeo – drops cookies from CDN Cloudflare where a video is embedded into a page
YouTube – drops cookies where a video is embedded into a page to enable server load balancing
Zendesk – enables functionality of web chat, support FAQs and contact forms.
WordPress Test Cookie – tests if the browser accepts cookies

Functional Cookies

These cookies add extra features to an app or website.

Add This – enables sharing of page links via social media
Optin Monster – provides features to convert site visitors into customers or to join email lists via on site pop-ups and other mechanisms

Performance Cookies

These allow us to capture data about how people use our websites and apps, including technical performance and whether someone has called us.

AppsFlyer – used on websites and within apps to analyse the performance of marketing campaigns that drive downloads of apps.
Content Squared – enables analysis of website use, including anonymous session capture, to enable analysis of website usage and improvements to site design and functionality.
Freespee – serves dynamic phone numbers per visitors to enable analysis of the sources of calls and their outcomes
Google Analytics including Google Firebase – enables analysis of website and app usage and of marketing campaigns, including identifying improvements to site design and functionality
Google Analytics Crashlytics – captures details of app issues and crashes for reporting analysis purposes
Salesforce and Force.com – enables Salesforce reporting functionality of website and marketing campaign performance
Matomo ARM – enables analysis of website usage and TV advertising campaigns
Sentry.io – error monitoring and reporting tool that helps developers track and fix errors and performance issues in apps.
Microsoft Clarity – enables analysis of website usage, including anonymous session capture, to enable analysis of website usage and improvements to site design and functionality.

Targeting Cookies – also known as advertising cookies

These cookies are used to find out how marketing campaigns are performing and to target advertising across the web. They are all third-party cookies.

Some of these collect information about online habits (online behavioural advertising), like which sites you visit. We (or third parties and advertising networks on our behalf) may then use this information to make sure you see ads that are relevant to you across the Internet.

Doubleclick including Search Ads 360 – enables analysis of marketing campaigns and the targeting of adverts across the web based on site usage and online behaviour
Facebook – enables analysis of marketing campaigns and the targeting of adverts across the web, including Meta’s social media platforms, based on site usage and online behaviour
Google Ads – enables analysis of marketing campaigns and the targeting of adverts across the web based on site usage and online behaviour
Google Analytics Advertising Features – features within Google Analytics that enable advertising features (see below)
Microsoft Ads and Bing Ads – enables analysis of marketing campaigns and the targeting of adverts across the web based on site usage and online behaviour
Partnerize – enables analysis of affiliate marketing campaigns
Stackadapt – enables analysis of marketing campaigns and the targeting of display, video and native adverts across the web based on site usage and online behaviour
Taboola – enables analysis of marketing campaigns and the targeting of native adverts across the web based on site usage and online behaviour
TikTok – enables analysis of TikTok campaigns and the targeting of adverts across the TikTok platform

Targeting Cookies – Google Analytics Advertising Features

One of the tools we use on our website and in our apps is Google Analytics. This is a web analytics service that helps us understand how you use our website and what improvements to make. Google Analytics also helps us to target our advertising. Some of the features we use include:

Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

You can change how Google’s systems use cookies and data Google gather here.

Links to other websites

We sometimes link to other sites to give you extra information or services. We take no responsibility for the privacy and cookie policies of external sites or apps. You should read their policies to find out what information they collect and how they use it.

Date of publishing: 24/03/2023